Emergency access
When emergency services arrive, seconds matter. We encourage clear access and calm space around an incident, so help can reach people without delay.
Kadma
קָדְמָה · דֶּרֶךְ אֶרֶץ קָדְמָה לַתּוֹרָה
“Consideration comes first” · Community Respect Initiative
We improve everyday safety and public life in Stamford Hill — home to a close-knit community that mainstream and digital campaigns do not reach.
Our mission
Reaching the people other campaigns cannot.
Kadma improves everyday safety and public life in Stamford Hill — clear access for emergency services, safer roads for children and cyclists, cleaner shared streets, and ordinary consideration between neighbours.
Our effectiveness rests on access. The community we serve is largely offline: most households are not on social media, do not use the internet, and are never reached by the public-information campaigns on which local authorities and safety bodies rely. Digital advertising, websites and video pass this community by. We reach it because we are part of it — in print, in person, through the institutions where people already gather, and in the three languages of the community: Yiddish, Hebrew and English.
Because each message speaks in the community’s own language and values, it is received as a shared reminder rather than an outside instruction. The name Kadma means “forward,” from the teaching דֶּרֶךְ אֶרֶץ קָדְמָה לַתּוֹרָה — that consideration for others comes first.
Our approach
Not a rule. A reminder.
Kadma does not lecture and does not enforce. Every campaign is framed as a shared reminder of values the community already holds — respect, safety, and care for one another. The tone is positive, and the voice belongs to the community itself, not to an authority above it.
This approach is deliberate: people respond to encouragement rather than instruction, and lasting change in a close-knit community comes from within.
What we do
Everyday habits that keep people safe.
Each campaign takes one part of shared public life, frames it positively, and delivers it in print and in person — the only formats that reliably reach these households.
Cycling safety
We promote helmet use, care near pedestrians and awareness on busy streets — safer riding protects both the rider and everyone around them.
Children & road safety
Teaching children how to cross safely, walk to school with awareness, and stay visible near traffic — practical skills, taught through age-appropriate materials.
Clean, cared-for streets
A clean street reflects respect for everyone who shares it — and keeps pavements clear and safe for prams, wheelchairs and older residents.
Consideration for others
Courtesy on public transport, patience in queues and space on the pavement — the everyday considerations that make shared spaces work for everyone.
Personal wellbeing
Caring for one’s own wellbeing is part of our responsibility to one another — a value the community already holds, and one we encourage through everyday habits.
Based in
Stamford Hill, London
Area of benefit
Hackney & Haringey
Governance
Constitution & management committee
Delivered in
Yiddish, Hebrew & English
Who we are
Led by the community we serve.
Kadma — the Community Respect Initiative is based in Stamford Hill and works across the London Boroughs of Hackney and Haringey. We are a constituted organisation with a written constitution and a management committee drawn from the community itself.
We deliver our campaigns through printed pocket cards, posters and leaflets — produced in Yiddish, Hebrew and English, and distributed in person through schools, synagogues and community institutions. In a community that is largely offline, print and face-to-face distribution are the channels that reach every household.
Support Kadma
Fund work that reaches where others cannot.
Funding Kadma means reaching households that public safety messaging currently misses entirely — in print, in person, and in their own language.
Fund a campaign
Back one theme end to end: design, translation, print and distribution across both boroughs.
Partner with us
Schools, community institutions and civic bodies extend our reach and help us evidence impact.
Support our growth
Core funding builds governance, evaluation and a sustainable second year of work.
Support our work
Or write to us at info@kadma.org.uk